Your Branding Photoshoot Game Plan By Rick Feldman Photography
1. Get Clear on Your Brand & Goals
Before we even show up:
Your Story: What do you want people to know about you?
Your Audience: Who are these photos for? Who do you want walking through your door or sliding into your DMs?
Your Goals: Website, social, marketing—what’s the main purpose of these shots?
Pro Tip: Pick three words that sum up the vibe you want: confident, approachable, bold, playful—whatever fits.
2. Wardrobe & Styling
Your outfit says a lot before you even speak. Here’s the plan:
Bring 2–3 Options: Mix it up with different colors, textures, and layers.
Fit & Comfort: If it doesn’t feel good, it won’t look good.
Patterns & Colors: Solid colors are your friend. Avoid tiny patterns or logos—they can get messy on camera.
Accessories & Props: Items that tell your story—think laptops, notebooks, coffee cups, branded gear.
Hair & Makeup: You don’t need a glam squad, but looking polished goes a long way. Keep it natural and true to you.
3. Locations & Backgrounds
Where we shoot sets the tone:
Indoor: Your office, studio, or workspace—somewhere that screams “this is me.”
Outdoor: City streets, parks, or anywhere that matches your brand’s vibe.
Props & Details: Anything that helps tell your story, from products to personal touches.
4. Prep the Night Before
Sleep & Hydrate: You’ll thank me later.
Skincare & Grooming: Moisturize, brush your hair, and keep it simple.
Pack Essentials: Makeup for touch-ups, lint roller, water, and snacks.
Avoid new haircuts or heavy skincare the day before—you want to look like the best version of you, not an experiment gone wrong.
5. Poses & Expressions
Don’t worry if you’re not a model. We’ll guide you through every pose—but a little prep goes a long way.
Practice in the Mirror: Experiment with a few natural smiles, serious looks, and angles that feel comfortable.
Use Pinterest for Inspiration: Create a mood board of poses and styles you like. Try searching terms like:
“Professional headshot poses”
“Creative entrepreneur branding photos”
“Lifestyle business portraits”
“Confident woman/men portraits”
“Small business owner photo ideas”
Think About Your Vibe: Confident, approachable, playful, relaxed—whatever matches your brand personality.
Bring your mood board or favorite images to the shoot. It gives me a starting point, helps guide posing, and ensures your photos feel authentic and aligned with your brand.
6. What Happens on Shoot Day
Timing: Usually 1–2 hours, depending on outfits and locations.
Outfit Changes: We’ll keep it smooth, no stress.
Guidance: I’ll tell you how to move, where to look, and when to laugh. Seriously, you just show up.
7. After the Shoot
Gallery: You’ll get a private gallery to review.
Editing: Professional, polished, branded to you.
Delivery: Digital files ready for web, social, or print.
8. Quick Tips to Crush It
Be yourself. The real you is what works.
Bring your energy and confidence—it shows.
Speak up! Props, outfits, ideas—you know what you want, I’ll make it happen.
Let’s Make Your Brand Pop
This is going to be fun, authentic, and most importantly you. Questions? Outfit dilemmas? Nervous about smiling? Hit me up anytime.
Rick Feldman
909-234-2711
rick@rickfeldmanphotography.com
