When Someone Who “Hates Photos” Ends Up Loving Their Brand Session

When Don Gilmartin first came to Rick Feldman Photography, he was upfront—he hates having his photo taken. In his words: “I’m sure anything we do will be shit.”

At Rick Feldman Photography, we know that effective branding photography and branding video aren’t about forcing stiff poses or fake smiles. They’re about creating an environment where you can relax, be yourself, and let your personality shine through—because authentic branding is what connects with clients.

During Don’s session, we focused on capturing the real him. A few laughs, some movement, and honest conversation helped him forget the camera entirely. The result? Branding photos full of confidence and authenticity, and a branding video that perfectly tells his story and the trust he brings to his clients.

By the end, Don wasn’t just comfortable—he loved his results. His session is proof that even if you think you’re camera-shy, professional branding photography and video can transform how you see yourself and how others see your brand.

If you want to elevate your business, build trust, and show your personality to the world, branding photography and video are the tools to make it happen.

Rick Feldman Photography – Capturing authentic branding photography and videos that connect with your audience.